Intro and Course Overview

Your Course Structure

This course will consist of 21 core lessons. You may see additional lessons over time, as I will be adding more lessons on a regular basis.

1. Introduction

• An in-depth look at my sales data to understand revenue patterns and what you can expect.

2. Sales Breakdown and Analytics

• An in-depth look at my sales data to understand revenue patterns and what you can expect.

3. Who This Course Is (and Is Not) For

• A detailed explanation of the niches and markets where this business model excels.

4. Required Tools and Equipment

• A complete list of camera gear and software you’ll need, plus advertising budget considerations.

5. Business Strategy and Timeline

• A launch schedule and realistic expectations for how your business will develop.

6. Common Mistakes and How to Avoid Them

• Lessons learned from my early missteps and how to avoid costly errors.

7. My Ad Campaign Statistics and Benchmarks

• Key metrics to monitor and what successful performance looks like.

8. An Introduction to Your Ad Campaign

• How to design a website that turns visitors into leads.

8. Website Design, Psychology and Conversion Principles

• How to design a website that turns visitors into leads.

9 - 20. Execution: Building Your Website and Advertising Campaign Step by Step (11 Individual Lessons)

• A step-by-step guide to replicating my setup from scratch.

21. Launch and Post-Launch Strategy

• How to monitor, measure, and optimize performance once your business is live.

Why I Focus on Business Clients

Through experience, I learned that business clients are the most valuable clients for photographers. Businesses care deeply about how they present themselves, and they understand that strong visual content directly impacts their revenue and growth.

• Businesses are willing to invest significantly more in photography services than individuals.

• They are results-driven and ROI-focused. Good photos will make their business more profitable - meaning your service is providing them tangible value rather than sentimental value (like family photoshoots).

• They are easier to sell to because they are motivated by outcomes, not just aesthetics.

When I shifted my focus toward acquiring business clients, the value of each contract increased, and my work had a more measurable impact on my clients’ success.

My Journey and Results

• I began photography just over two years ago with no experience.

• During my first year, I struggled to make any meaningful income.

• The turning point came when I built a website and designed an advertising campaign specifically focused on acquiring business clients.

• The results were immediate. I started receiving contracts from companies that paid significantly more than I had been earning before.

• I also began generating a consistent stream of high-quality leads. These clients were easier to close, had clear expectations, and approached me instead of me having to chase them. That shift changed the entire trajectory of my career.

What This Course Is (and what it isn’t)

This course is not a photography techniques course.

While I am building a separate course focused on photography skills, the purpose of this program is to teach you how to build and scale a photography business.

In this course, I will share:

• My complete business model down to every detail

• How I structured my website for conversions (we will build your website together, using mine as a blueprint)

• How I built and optimized my advertising campaigns (we will build your ad campaign together, using mine as a blueprint)

• How I manage clients and scale operations, and how I operate the business generally.

• How this business model helps me consistently close contracts worth an average of over $2200

Who This Course Is For

You do not need extensive photography experience to succeed with this system.

My business model is designed to help you go from beginner to professional, even if your portfolio is still developing. Many businesses do not need award-winning photography — they simply need clean, professional images that support their operations.

When I launched my first ad campaign, my portfolio was still novice. Yet, I booked dozens of contracts in the $500 to $1,500 range with clients who were not ready to hire high-end photographers but still wanted quality work. As your skills and reputation grow, you can move into larger contracts with bigger brands.

This course is ideal for those willing to focus on:

• Product photography

• Food photography

• Commercial and brand work

It may not be a good fit if your primary goal is wedding photography or another niche far removed from commercial photography. The reason this business model worked is because my clients are all businesses.

Course Structure

This course is divided into two main phases:

1. Preparation Phase

In this phase, I will teach you the principles behind my business model, including how client acquisition works, how to think about conversion design, and the strategy behind my website and ad campaigns.

2. Execution Phase

In the execution section, we will build your website and ad campaign step by step. I will recreate my system from the ground up alongside you so you can follow every part of the process in detail.

You website and ad campaign will follow the same rules and structure as mine.

Course Goals and Outcomes

By following the system I teach in this course, you will be able to:

• Replicate my business model and adapt it to your own style and brand.

• Build a client acquisition system that consistently generates high-quality leads.

• Realistically expect to generate over $10,000 in revenue per month within six months of launching your campaign and website.

• Scale to a six-figure annual income in your first year.

The key is not just copying what I did, but understanding how and why it works so you can build upon it and improve it over time.

Ongoing Support and Course Updates

I remain actively involved in this course. That means I will:

• Answer questions and provide ongoing guidance.

• Continuously update lessons to reflect the latest strategies.

• Add new materials as the industry and platforms evolve.

• As I progress in my own photography career, I will continue to update this course with new knowledge and systems that work for me.

My goal is for you to have lifetime support as you build and scale your business.

Free Lessons and Making an Informed Decision

Before you decide whether this course is the right fit, I encourage you to go through the free lessons.

These will help you evaluate whether this approach aligns with your goals, niche, and resources.