My goal with this lesson is to help you determine clearly and honestly whether this course is a good fit for you.
I care deeply about my reputation and want the students who enroll to be those who will genuinely benefit from this course.
I want to make sure you don’t waste time or money if this business model won’t suit your situation.
We’ll go through :

A. If You Live in Canada

Unfortunately, this course is not available to Canadians.
The reason is simple: Canada has a small population, and much of the photography business happens in or near Toronto, where I live.
I don’t want to create direct competition by giving away my exact ad campaign and website strategy to people working in my own market.
There’s plenty of room globally for photographers to succeed, but sharing these tactics locally would be counterproductive.

B. If You Don’t Live Near a Large City

If you don’t live in or near a city of at least 1 million people, this business model may not work for you.
The backbone of this system is a digital ad campaign targeting businesses that need photography.
Smaller or rural areas may simply lack the client volume required to generate consistent leads.
For example, Toronto’s population is nearly 3 million, and I live just outside of it. That density creates plenty of demand.
Without a decent-sized market, you may struggle to find enough clients.

C. If You’re Not Prepared to Invest Money Up Front

To make this business model work, initial investment is required:

Ad campaign: Minimum recommended first-month budget is $500. By the second month, this should be covered by your new income stream.
Gear: You need enough equipment to produce professional-level photography.
If starting from scratch: expect $1,000–$1,500 for a camera, lenses, lighting, and essentials.
If you already own a camera: possibly $300–$500 to fill in lighting or accessory gaps.
You don’t need luxury equipment — I still use a Canon 6D Mark II I bought for about $1,000 two years ago.

D. If You’re Interested in Different Niches

My entire strategy is built around food, product, and brand photography for businesses.
If your focus is completely different (e.g., weddings, family portraits, newborns), I can’t guarantee this system will work.
Business clients behave differently from individuals:

If you want to pursue architecture, real estate, or other business niches, this model can potentially be adapted.
But if you’re focused on individual clients, I don’t recommend this course.

E. If You’re Not Willing to Invest Time

This includes watching lessons, implementing the systems, and preparing your portfolio.

You also need to invest time in free shoots to build your portfolio early on.

This might mean photographing products at home or offering complimentary shoots to restaurants, bars, and cafés.

A. If You’re a Photographer with Some Experience and You Want to Grow

If you love photography but haven’t built your ideal client base, this course is for you.
Many photographers struggle to earn consistent income — this system fixes that by giving you an automated client acquisition machine.
You don’t need to be highly experienced; I started as a beginner.
It’s about being in the right place, with the right offer, to the right clients.

B. You’re a Photographer Ready to Work with Businesses

If you want to upgrade from small gigs to real commercial contracts, this is the path.
Working with businesses means:

Example: I used to chase $150 portrait gigs. Within months of launching my ad campaign, I was booking contracts worth thousands.
My current average contract is $2,300.

C. You’re Looking to Go Full-Time with Photography

This model can become a full-time career in 3–6 months.
For me, by the fourth month of my ad campaign, I was making $10,000+ per month.
But you must be ready for the increased workload:

If your goal is to turn your side hustle into your main income, this course is designed for you.

D. You’re Seeking Flexibility and Lifestyle Freedom

Most of my editing (50%+ of the work) happens at home, and I do the majority of my shoots in my own studio now.
I chose this lifestyle deliberately — and it’s achievable for you too.

E. You Believe in Your Abilities

You don’t need to be perfect to succeed, but you do need self-belief and willingness to work.
I started as a total beginner. The better your work gets, the better your clients become.
If you’re ready to commit and aim for consistent $10,000+ months, this course will guide you step by step. m

Is This Course Right For You?